He sits down looking dejected, but then sees yet another blonde in a red dress. She smiles at him and gives a sneak peek of her shoulders. The young man smiles back and makes his way to her. He stares at her body and her breasts -- perhaps wondering if they are real, after so many failures -- and reaches out to grab them.

Her eyes widen as she slaps him across the face. Undaunted, he simply smiles and keeps dancing.

(Apologies to viewers of our MPG movie, it is too large for our player and cannot be resized.)
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Company: Vodafone Group
    View Company Scorecard / Contact Company
Brand: Vodafone
Ad Title: Party
Business Category: Telecommunications
Media Outlets: Television
Country: Hungary
Region: Europe
Agency: Lowe Worldwide
Year: 2005
Target: Mainstream
Ad Spotter: Robert Toth
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Theme(s)

Trans Beauty

GLBT Inclusion

Deceptive/Scary Trans

Theme Breakdown

AdRespect Score: 
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In this Hungarian television spot for Vodafone, a young man with a thing for blondes is at a party. He sits down next to a mannequin, thinking she's a real person, and strokes her hair. Disappointed that she's not real, he pushes her over.

Making his way to the dance floor, he slides over to a blonde in a red dress. He grabs her waist and dances with her, until she tells him in a low voice that reveals her sex as male, "You're a cool cowboy."

He sits down looking dejected, but then sees yet another blonde in a red dress. She smiles at him and gives a sneak peek of her shoulders. The young man smiles back and makes his way to her. He stares at her body and her breasts -- perhaps wondering if they are real, after so many failures -- and reaches out to grab them.

Her eyes widen as she slaps him across the face. Undaunted, he simply smiles and keeps dancing.

(Apologies to viewers of our MPG movie, it is too large for our player and cannot be resized.)

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Michael , Nashville, TN
I don't think this ad should be rated as equal. The editor has rated other ads which have had the same situation of turning down a transgender woman as a negative. Granted, he doesn't get upset, but he doesn't go after her either. It doesn't deserve a negative rating, but it's definitely not equal either.

Kevin , Bronx, NY
This ad definately deserves a "Gay Vague" category.

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