With heavy pretension in an indistinct accent, he asks, "Two thousand pounds?"

"Eighteen hundred pounds?"

The assistant, holding an Ikea price tag, shakes his head.

"Fifteen hundred pounds?"

"A thousand pounds," he asks, growing more exasperated.

Losing his temper, he screams, "Five hundred pounds?"

"Four hundred pounds?!"

Glancing at the tag, marked £179 pounds, the assistant grimaces and shakes his head again.

Although the ad never deals directly in sexuality, at first it may seem to be a classic gay designer stereotype. What takes this ad, and campaign, to the next step is that the humor is not derived primarily on the man as a sissy, but more on his pretension, and occasional outbursts. In some cases, he appears slightly macho (although his silent assistant never does).
" /> --->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Wardrobe (TV)
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Karmarama
Year: 2005
Target: Mainstream
none

Theme(s)

Camp/Gay Drag

Sissies

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

In this series that mocks designers, "Van den Puup, Elite Designer" questions his assistant about the price of a wardrobe made by Ikea.

With heavy pretension in an indistinct accent, he asks, "Two thousand pounds?"

"Eighteen hundred pounds?"

The assistant, holding an Ikea price tag, shakes his head.

"Fifteen hundred pounds?"

"A thousand pounds," he asks, growing more exasperated.

Losing his temper, he screams, "Five hundred pounds?"

"Four hundred pounds?!"

Glancing at the tag, marked £179 pounds, the assistant grimaces and shakes his head again.

Although the ad never deals directly in sexuality, at first it may seem to be a classic gay designer stereotype. What takes this ad, and campaign, to the next step is that the humor is not derived primarily on the man as a sissy, but more on his pretension, and occasional outbursts. In some cases, he appears slightly macho (although his silent assistant never does).

none

Be the first to comment on this ad!
none



A Festa
Company: IKEA International
Brand: IKEA
Country: Portugal
Region: Europe
Year: 2011

AdRespect Score:


A Woman or Nearly
Company: IKEA International
Brand: IKEA
Country: France
Region: Europe
Year: 2002

AdRespect Score:


All Homes Are Created Equal
Company: IKEA International
Brand: IKEA
Country: United States
Region: US National
Year: 2016



American Dream
Company: IKEA International
Brand: IKEA
Country: United States
Region: US National
Year: 2016



Basta Poco Per Cambiare/Just For Little Change
Company: IKEA International
Brand: IKEA
Country: Italy
Region: Europe
Year: 2012

AdRespect Score:


Bedroom
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Bedside Cabinet
Company: IKEA International
Brand: IKEA
Country: United Kingdom
Region: Europe
Year: 2005

AdRespect Score:


Closet
Company: IKEA International
Brand: IKEA
Country: Netherlands
Region: Europe
Year: 2002



Dining Room Table
Company: IKEA International
Brand: IKEA
Country: United States
Region: North America, US Regional
Year: 1994

AdRespect Score:


Fortune Cookie
Company: IKEA International
Brand: IKEA
Country: United States
Region: North America
Year: 2001

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2019 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement