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Company: Doctor's Associates
    View Company Scorecard / Contact Company
Brand: Subway
Ad Title: Husband
Business Category: Restaurants
Media Outlets: Television
Country: United States
Region: North America
Agency: Fallon Worldwide
Year: 2003
Target: Mainstream
Ad Spotter: Kevin Martin
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Theme(s)

Dude Looks Like a Lady

Insufficient Masculinity/Femininity

GLBT Punch Line

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
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A husband walks in on his wife eating a pint of ice cream in the living room. "Wow, somebody's letting go today," he says in disbelief.

"It's okay, I had Subway for lunch," she says, unapologetically, indicating the calories she's saved. The husband raises his eyebrows, and looks as if it gives him an idea.

A narrator says, "Subway, delicious low fat sandwiches, so you can feel good about being good and okay about being bad."

Suddenly, the wife walks out the front of their home and her face falls. She's found her husband washing their car in a cheerleader's outfit while the 1980s Toni Basil song "Mickey" plays on the stereo. An older neighbor stares on, videotaping the incident.

His wife's face is now in horror. He looks back at her and mimics her earlier comment, "It's okay, I had Subway" as he moves his pom-poms like a cheer. Meanwhile, a minivan riding by screeches its brakes and crashes out of sight. The wife turns away, not knowing what to do.

The narrator's final words, "Subway -- good, so you don't always have to be."

The spot aired on the season premiere of NBC's "Friends" and during NFL football coverage the following Sunday, including the World Series, NFL Football coverage and Nascar's Subway 500.

It is very clear that the message is that men who dress in women's clothes, for whatever reason, are being "bad." (Even if he's also doing a chore like cleaning the car.)

The spot does not include the much-adored brand spokesperson and weight-loss hero Jared Fogle.

Subway, whose stores are completely franchise-owned, passed McDonald's in number of domestic locations in 2001, and with 19,000 locations in 72 countries.

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Rebecca , Alabaster, AL
This ad is the stereotypical view of cross-dressers. We do not prance around in a cheerleader's outfit washing the car. Most cross-dressers, myself included, wear tasteful women's clothing that is appropriate for the activity. Would I wash a car cross-dressed? Yes. But, I'd wear a bathing suit or a tank and shorts to do it! Only after the mainstream stops thinking of us as prancing divas will we be accepted.

Norman , El Cajon, CA
This ad is tasteless and stupid.

Danny , Long Beach, CA
I'm about as masculine as gay men get, have never been in drag and the few times I have tried to act "swishy" I feel embarrassed at how stupid it sounds. Yet I think the ad is funny and think a lot of GLBT folk need to lighten up and enjoy a good gay joke now and then.

John , Middlebury, VT
I never once thought this commercial was stereotyping anyone. It was actually the funniest commercial I've seen in a long time.

Danielle , Fredericton, Canada
Yes this commercial is a bit stereotypical, but not that offensive. I thought it was funny.

John Bowman , San Antonio, TX
It's hilarious.

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Pepperoni Love
Company: Doctor's Associates
Brand: Subway
Country: United States
Region: US National
Year: 2013, 2012, 2011, 2010

AdRespect Score:


Steamy
Company: Doctor's Associates
Brand: Subway
Country: United States
Region: North America
Year: 2005

AdRespect Score:

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