WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: MoveOn.org
    View Company Scorecard / Contact Company
Brand: MoveOn.org
Ad Title: Gay Marriage
Business Category: National Politics
Media Outlets: Television
Country: United States
Region: North America
Agency: Zimmerman & Markman
Year: 2004
Target: Mainstream
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A husband and wife site at the kitchen table having coffee looking over the newspaper.

The husband shakes his head. "Oh that George Bush, all those jobs going overseas."

"And who got all those big tax cuts?" his wife asks rhetorically. "Not us!"

"And health care," he continues. "Have you looked at our insurance bill lately?"

The wife goes on, "And Bush didn't tell the truth about Iraq. No weapons of mass destruction. And all that money."

He adds, "Well, Bush says he's AGAINST gay marriage. Woo!" She laughs and asks, "Who on earth would fall for that?"

Narration finishes up "Tell President Bush to work on the REAL problems we face."

The spot ran from July 12 to July 16 on Comcast cable in DC (all five news networks), on Time Warner cable in Manhattan (CNN and FOX only), and nationally on CNN.

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