A woman leaves the car, shouting at the male driver. Two young girls fight at a bike rack. A woman chases a man out of a bar, fiercely shouting. A gay male couple argue on a beach, one holding a Chihuahua. Then the man even goes back and takes custody of the dog from his partner's arms. An elderly couple playing a board game ends when the man slams his fist on the board, sending the pieces flying.

Later, in follow ups to this commercial, there are happier conclusions for each storyline introduced here, where the fights are resolved on the phone for this telecommunications company. One of the couples is the gay couple. He is lying on the couch with the little dog sitting on his chest, talking to his partner and he lets the dog listen in on the conversation.
" /> --->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: KPN
    View Company Scorecard / Contact Company
Brand: KPN telecom
Ad Title: Loving You
Business Category: Telecommunications
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: BBDO Worldwide
Year: 2004
Target: Mainstream
Ad Spotter: Theo Alaerts
none

Theme(s)

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

To the ironically happy tune of "Loving You," a series of couples are engaged in battle.

A woman leaves the car, shouting at the male driver. Two young girls fight at a bike rack. A woman chases a man out of a bar, fiercely shouting. A gay male couple argue on a beach, one holding a Chihuahua. Then the man even goes back and takes custody of the dog from his partner's arms. An elderly couple playing a board game ends when the man slams his fist on the board, sending the pieces flying.

Later, in follow ups to this commercial, there are happier conclusions for each storyline introduced here, where the fights are resolved on the phone for this telecommunications company. One of the couples is the gay couple. He is lying on the couch with the little dog sitting on his chest, talking to his partner and he lets the dog listen in on the conversation.

none

Dan , New York, NY
Its nice that a gay male couple are included in this advert, but why do they have to be holding a tiny dog? Why not have one of the men tie his shirttails around his waist or wear high-heel pumps? I think this ad should be filed under "mixed message."

Bobby , Miami Beach, FL
I liked it. Besides, a lot of gays own dogs, and even more importantly, those gays don't look like Advocate cover boys. Good for the telephone company, of course, in America they would never run this. "It's too negative," the client would say. "Couples fighting are not part of our corporate values, we bring people together, not apart." Lucky Europeans.

Alfred , Amsterdam, NH
KPN shows their Dutch roots, a rainbow of clients, with a touch of humour. The doggie is a nice touch, without judging the couple.

none



Man and Chihuahua
Company: KPN
Brand: KPN telecom
Country: Netherlands
Region: Europe
Year: 2005

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement