His partner, also rolling meat balls, chimes in, "No, not actively." (In the background, a young man bounces by carrying a rack of meat, peeking in to see the action of the camera interview.)

The first man continues, "But if you have an exciting proposal, then we gladly will let you surprise us," he says, looking at the other, who rolls his eyes at his husband's comment.

The voiceover reveals they were not talking about another boyfriend or third player in their relationship: "As of July 1st, all businesses can choose their own supplier of gas and electricity."

The men agree and smile at the end, one holding a new contract, the other a plate of meat balls.

Final voiceover, "It can make a difference.
Read all the details on kiesenergie.nl."

According to the Ad Spotter, this ad would raise no eyebrows in The Netherlands, where gay marriage has been in place for years.
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Company: Ministerie van Economische Zaken
    View Company Scorecard / Contact Company
Brand: Ministerie van Economische Zaken
Ad Title: Deli
Business Category: Energy
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: unknown
Year: 2004
Target: Mainstream
Ad Spotter: Ad Schuring
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Theme(s)

Same-Sex Couples/Families

Theme Breakdown

AdRespect Score: 
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Two hefty butchers stand behind the counter of their shop. They each wear a pink shirt covered by a full white apron and wear a paper hat.

As he rolls balls of ground meat, the man on right says to the camera (for an interview), "Well, my partner and I are not actively on the lookout for another."

His partner, also rolling meat balls, chimes in, "No, not actively." (In the background, a young man bounces by carrying a rack of meat, peeking in to see the action of the camera interview.)

The first man continues, "But if you have an exciting proposal, then we gladly will let you surprise us," he says, looking at the other, who rolls his eyes at his husband's comment.

The voiceover reveals they were not talking about another boyfriend or third player in their relationship: "As of July 1st, all businesses can choose their own supplier of gas and electricity."

The men agree and smile at the end, one holding a new contract, the other a plate of meat balls.

Final voiceover, "It can make a difference.
Read all the details on kiesenergie.nl."

According to the Ad Spotter, this ad would raise no eyebrows in The Netherlands, where gay marriage has been in place for years.

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Sam , San Diego, CA
This is such a wonderful ad. For starters, the fact that it's a gay relationship is such a non-issue. It's clearly not the "point" of the ad as the double entendre would have worked just as well, and as funnily, with a heterosexual couple. If it had been done differently, I might think the implication was that gay couples are more "kinky" or "pervy" than other couples and, therefore, more likely to look for a threesome. However, the portrayal here is of such a normal, mainstream, next door couple that the "kinky" implication seems just as surprising and unexpected as it would with any mainstream married couple. One gets the impression that they picked a gay couple simply because they thought, "why not?" Apparently, for the makers of this ad, gay relationships have become such a normal part of reality that they are just one of the possible options that one could choose from for the characters of the ad. Let's hope that this attitude will spread to the rest of the world.

They seem like such a lovely couple. Not crazy newly in love, but calmly happy with each other. They may not agree on everything or even roll their eyes at the other a bit, but the overall impression is that of a great team. Perhaps they were married for a while already, and still going strong.

And last but not least, it's wonderful to finally see a commercial that does not portray large-sized folks as ugly, comically undesirable, or buffoons, but instead as nice, happy people in a stable and loving relationship. Not the flashiest, funniest, or most dramatic ad on this site; just a quiet little piece that stands out mostly for being very pleasantly matter-of-fact about stuff that should not be a big deal.

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