WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Gay & Lesbian Alliance Against Defamation
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: What's The Difference?
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: Jeremy Sherlick & Zoe Sherlick
Year: 2004
Target: Mainstream
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This ad is one of several submissions into the GLAAD "I DO" competition. “I DO” is a national competition to create the best 30-second television commercial in support of marriage equality for same-sex couples.

This particular ad compares the why straight couples want to get married to why gay couples want to get married.

The question is asked to five different couples, gay and straight, they all answer lovingly, in the same way "Because we love each other and want to spend the rest of our lives together."

The tagline is: "Marriage, what's the difference?"

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Company: Gay & Lesbian Alliance Against Defamation
Brand: GLAAD
Country: United States
Region: US National
Year: 2007

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Company: Gay & Lesbian Alliance Against Defamation
Brand: GLAAD
Country: United States
Region: US National
Year: 2007

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Company: Gay & Lesbian Alliance Against Defamation
Brand: GLAAD
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Region: US National
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Brand: GLAAD
Country: United States
Region: North America
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Company: Gay & Lesbian Alliance Against Defamation
Brand: GLAAD
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Region: US National
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Brand: GLAAD
Country: United States
Region: US National
Year: 2007

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Company: Gay & Lesbian Alliance Against Defamation
Brand: LGBTQ Awareness
Country: United States
Region: North America
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Company: Gay & Lesbian Alliance Against Defamation
Brand: LGBTQ Awareness
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Region: North America
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Alexa, What is Love
Company: Ad Council
Brand: LGBTQ issues awareness
Country: United States
Region: US National
Year: 2022

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