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Company: Unilever
    View Company Scorecard / Contact Company
Brand: Knorr
Ad Title: Indian Family
Business Category: Packaged Foods
Media Outlets: Television
Country: Netherlands
Region: Europe
Agency: unknown
Year: 2004
Target: Mainstream
Ad Spotter: Jan Joost
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Theme(s)

Same-Sex Couples/Families

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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This ad is a sequel of another from Knorr, where two Dutch guys are cooking some Indian food when the doorbell rings. An Indian family at the doorstep asks if they are the Ramsamdaring family, because of the smells from their kitchen.

In this sequel, the two guys are now visiting the Indian family on their doorstep from the previous ad. The guys and the Indian man enter the living room, and one of the two guys remarks about an image on the television: "Leuke jongen" (Cute lad), and the other agrees. The man quickly uses his remote to turn off the TV. One of the lads smiles and says "Ohh, afgelopen." (Ohh, it has ended.)

One of the guys then visits the woman, who is cooking dinner. He takes some food, saying "Mmm, lekker" (Mmm, tasty). At the dinner table, the guy on our right says "Wat een moeite" (Quite an
effort), which is followed by a remark from the hostess "Helemaal geen moeite hoor" (Not an effort at all). The guy at the left says then to his boyfriend: "Is wel wat anders wat jij thuis maakt" (It is quite different what you cook/make at home), referring that this is probably totally home-made Indian food and not from a jar from a supermarket, but of course it actually is.

Then a narrator says: "Nou, zo anders is het niet' (Well, it is not different at all) "Dit komt namelijk uit een potje van Knorr' (This comes from a jar from
Knorr).

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