WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Canadians for Equal Marriage
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Brand: Canadians for Equal Marriage
Ad Title: Water Cooler
Business Category: National Politics
Media Outlets: Television
Country: Canada
Region: North America
Agency: Leo Burnett Co.
Year: 2004
Target: Gays
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paid advertisement
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Echoing segregation of the 1950s and '60s, when black people had to use separate facilities from whites, two identical water coolers sit side by side in an office, with one labeled "straight" and the other "gay."

A super asks, "If this is wrong, why is it right when it comes to marriage?"

The spot has aired on PrideVision, the 24-hour gay cable network.

The campaign was created by David Moore, executive VP and general manager of Leo Burnett Co. in Canada, where he moved with his partner for a country that will accept their relationship of 14 years.

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Company: Canadians for Equal Marriage
Brand: Canadians for Equal Marriage
Country: Canada
Region: North America
Year: 2004

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Company: Canadians for Equal Marriage
Brand: Canadians for Equal Marriage
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Region: North America
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Escalator
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Brand: None
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Water Coolers
Company: Canadians for Equal Marriage
Brand: None
Country: Canada
Region: North America
Year: 2004


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