The camera closes in on a man at his desk (with a large picture of a dog behind him) as he says, "Unlimited Fido-to-Fido calls have become such a success they're bringing thousands of people closer together. Every day."
A series of scenes unfolds, with everyone slow dancing to the song "A Whiter Shade of Pale" (instrumental of Procol Harum version), though most of them are men: a male buyer with another guy car salesman in the dealership, a man and woman in the grocery store, a police officer and the man he pulled over on the side of a snowy road, two construction workers (one even cups the back of the other's head, still wearing a hard hat)...and a street where everyone is dancing together.
"With our new package, Fido-to-Fido calls are unlimited right across Canada." With irony, he adds, "Regrettably only from Fido."
While it's not clear why police officers would be calling speeders (or car salesmen reaching potential buyers) by cell phone. this spot emphasizes that men may show affection toward each other in a nonthreatening way -- regardless of implied or actual sexual orientation.