After a run-in with Rev. Pat Robertson, who was used in an earlier PFLAG commercial, the group changed ad agencies and came out with this new campaign.
Multiracial children play innocently in a field as a narrator says, "Some of them will be three times more likely to commit suicide than their friends. There's also are a greater chance that, some day, some of them will be assaulted, beaten, threatened, harassed or even murdered. Just because they may be lesbian or gay. But look at them, they deserve it... don't they?"
It is a kinder, gentler approach that was better received by TV stations than the earlier ad. PFLAG only budgeted its carriage in Seattle, Minneapolis and St. Louis -- a city where stations still refused to carry the ad.