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Company: The Gap
    View Company Scorecard / Contact Company
Brand: Banana Republic
Ad Title: Cashmere Me
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Banana Republic in-house
Year: 1999
Target: Mainstream
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Theme(s)

Age Diversity

Racial Diversity

Same-Sex Affection

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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To the tune "Your Love Gets Sweeter Every Day" by Finley Quaye, this rare TV campaign from Banana Republic looks like a typical fall fashion print ad made for TV.

But this one includes a same-sex kiss on the cheek from one young man to another.

At the end, models of different races and sexes are laying on the ground with their heads in a circle. Each turns left and right, playfully nearly kissing each other, even though they are not strictly in boy-girl arrangement.

The campaign ran only for November in New York, San Francisco, Los Angeles, Chicago and Boston.

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