WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Crema Facial Care
    View Company Scorecard / Contact Company
Brand: Crema
Ad Title: Asian Actor
Business Category: Personal Products
Media Outlets: Television
Country: Israel
Region: Middle East
Agency: Euro RSCG Worldwide
Year: 2003
Target: Mainstream
Ad Spotter: Foufoune
Company: Crema Facial Care
    View Company Scorecard / Contact Company
Brand: Crema
Ad Title: Asian Actor
Business Category: Personal Products
Media Outlets: Television
Country: Israel
Region: Middle East
Agency: Euro RSCG Worldwide
Year: 2003
Target: Mainstream
Ad Spotter: Foufoune
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Theme(s)

Trans Beauty

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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An Asian performer in classic stage dress, removes her makeup to reveal that "she" is instead a man.

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S. Greenfield , Portland, OR
As far as I know, in classic Japanese stage drama, for centuries all characters were played by men; acting was a 'male only' pursuit. And, unless it was specifically marketed in the gay Hebrew population, I don't find any trans or homosexual overtones in this ad whatsoever.

Andrea James , Los Angles, CA
Seems fine.

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