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Company: Johnson & Johnson
    View Company Scorecard / Contact Company
Brand: Roge Cavailles
Ad Title: The Painting
Business Category: Personal Products
Media Outlets: Television
Country: France
Region: Europe
Agency: Grey Worldwide
Year: 2001
Target: Mainstream
Ad Spotter: Foufoune
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Theme(s)

Same-Sex Affection

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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A hotel maid aggressively cleans a room, vacuuming, making the bed, wiping the counter tops, shining the mirror and glass, dusting, then she stops cold in front of a painting of a nude woman on the wall behind a couch.

Standing on the cushions, she removes one feather from her duster. Then as the camera pivots around her from behind, she is gently "cleaning" just the crotch of the women in the painting -- or perhaps "tickling" is the better word!

The final text in French for this skin cream says, "Douceur extreme pour la toilette intime." Rough translation: "Extreme softness for your personal hygiene."

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Company: Johnson & Johnson
Brand: 1-Day Acuvue
Country: United States
Region: North America
Year: 2008



One mother's voice changed the world...tell us who changed yours.
Company: Johnson & Johnson
Brand: Johnson & Johnson
Country: United States
Region: US National
Year: 2013



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Company: Johnson & Johnson
Brand: Johnson & Johnson
Country: United States
Region: US National
Year: 2014



Father & Son
Company: Johnson & Johnson
Brand: Jontex condoms
Country: Brazil
Region: Latin/South America
Year: 1997

AdRespect Score:


America's Top Couple
Company: Johnson & Johnson
Brand: KY Brand
Country: United States
Region: US National
Year: 2010



KY Intrigue
Company: Johnson & Johnson
Brand: KY Brand
Country: United States
Region: US National
Year: 2010



Alex & Emma
Company: Johnson & Johnson
Brand: K-Y Brand Intense
Country: United States
Region: US National
Year: 2012, 2011

AdRespect Score:


KY Jelly
Company: Johnson & Johnson
Brand: KY Jelly
Country: United States
Region: North America
Year: 2001



H2Ohhh
Company: Johnson & Johnson
Brand: KY Liquid
Country: United States
Region: North America
Year: 1997, 1998, 1999, 2000, 2001, 2002



Beauty Sleep
Company: Johnson & Johnson
Brand: Tylenol PM
Country: United States
Region: North America
Year: 2007


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