WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: British Columbia Society for Prevention of Cruelty to Animals
    View Company Scorecard / Contact Company
Brand: BCSPCA
Ad Title: Room Mates
Business Category: Nonprofit/NGO (non-gay)
Media Outlets: Television
Country: Canada
Region: North America
Agency: DDB Needham Worldwide
Year: 2003
Target: Mainstream
Company: British Columbia Society for Prevention of Cruelty to Animals
    View Company Scorecard / Contact Company
Brand: BCSPCA
Ad Title: Room Mates
Business Category: Nonprofit/NGO (non-gay)
Media Outlets: Television
Country: Canada
Region: North America
Agency: DDB Needham Worldwide
Year: 2003
Target: Mainstream
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Theme(s)

Same-Sex Affection

Gay Tease

 Theme Breakdown

AdRespect Score: 
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A man is completely passed out on a cozy couch in front of a TV set.

His roommate walks in and sits down next to him, lifts the man's legs and body across his lap, then begins scratching the man's belly and chest, with loving pats mixed in, as he watches TV. The unconscious man then slowly comes to, raises his head curiously and realizes what has happened as he looks at his mate.

The screen reads, "Some things you can only do with a pet," then fades to black before any further reaction occurs.

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Sara , Zachary, LA
I thought this was adorable and I know plenty of men who like to get their bellies/chests rubbed. It bothers me that their tagline is "Some things you can only do with a pet" when it's just another guy petting another guy's chest. Is this supposed to be gay? It would be a great prank though, on someone extremely uncomfortable and conservative in regard to tactile play.

Toby , San Antonio, TX
I would love to be treated like that. Dogs and cats have wonderful lives when their humans care for them.

Darus , Milwaukee, WI
Simply divine.

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