Then, in a series of vignettes, each celebrity in turn explains what makes Christmas magic for them. First is Ronnie Barker, who answers "Repeats" as he burps. He is followed by star of Cold Feet, Hermione Norris, whose answer is "Unwrapping the presents" as she opens her nightgown to reveal her undergarments. Joan Collins is next to answer, "A nicely roasted bird..." and then openly gay, flamboyant talkshow host Graham Norton, who is arranging a muffler on a snowman, chimes in, "No breast for me" -- as if passing on Collins' offer and, in a double entendre, for his lack of interest in women.

Then the fairy chides, "Stick to the question, Graham."

Next up is sport star David Beckham, then Cat Deeley and in the end, Sean Bean who says in a low sexy voice, "Men bearing gifts."

Each scene features clothing, gift and food products.

The final shot returns to Denise Van Outen, who repeats her question and waves her wand. The tagline, "Exclusively for Everyone."
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Company: Marks & Spencer Group
    View Company Scorecard / Contact Company
Brand: Marks & Spencer
Ad Title: What Makes Christmas Special? Graham Norton
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Y&R
Year: 2002
Target: Mainstream
Ad Spotter: Oliver Broad
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Theme(s)

Real GLBT Person

GLBT Inclusion

Theme Breakdown

AdRespect Score: 
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A miniaturized Denise Van Outen is dressed as a Christmas Fairy, perched on a wrapped present, swinging her wand thoughtfully. She asks, "What makes Christmas magic? Hands up!"

Then, in a series of vignettes, each celebrity in turn explains what makes Christmas magic for them. First is Ronnie Barker, who answers "Repeats" as he burps. He is followed by star of Cold Feet, Hermione Norris, whose answer is "Unwrapping the presents" as she opens her nightgown to reveal her undergarments. Joan Collins is next to answer, "A nicely roasted bird..." and then openly gay, flamboyant talkshow host Graham Norton, who is arranging a muffler on a snowman, chimes in, "No breast for me" -- as if passing on Collins' offer and, in a double entendre, for his lack of interest in women.

Then the fairy chides, "Stick to the question, Graham."

Next up is sport star David Beckham, then Cat Deeley and in the end, Sean Bean who says in a low sexy voice, "Men bearing gifts."

Each scene features clothing, gift and food products.

The final shot returns to Denise Van Outen, who repeats her question and waves her wand. The tagline, "Exclusively for Everyone."

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Once Upon A Christmas - Wip Master
Company: Marks & Spencer Group
Brand: Marks & Spencer
Country: United Kingdom
Region: Europe
Year: 2003

AdRespect Score:

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