Taking on all the world, this campaign, called Shift, addresses many of the things to be rethought. It enumerates many, such as "SHIFT conformity," showing a person walking barefoot in the street, "SHIFT youth" with an older woman learning to flamenco, "SHIFT technique" and images of the painter Jackson Pollack making one of his famous splatter paintings.
Male narration says, "A shift can change a person..." as two macho bikers in a museum ponder a painting, with the words "SHIFT assumptions." The narrator continues, "...a life," as two male street sweepers in Italy hug each other and kiss on the mouth, with the words "SHIFT affection."
And he says, "...the world" with the words "SHIFT environment." As the image of several cars race across the desert, "Or it can simply change the way you move through it."
