Taking on all the world, this campaign, called Shift, addresses many of the things to be rethought. It enumerates many, such as "SHIFT femininity," showing a black female boxer, "SHIFT expression" with film of the openly gay painter Keith Haring making one of his famous subway graffiti drawings.
Male narration says, "A shift can change a person, a life," as two macho bikers in a museum ponder a painting, with the words "SHIFT assumptions." The narrator continues, "...a world," as the head of a Lenin statue is removed, with the words "SHIFT ideology."
And he says, "Or it can simply change the way you move through it."
