WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: British Telecom
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Brand: BT
Ad Title: Moving In Together
Business Category: Telecommunications
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: BBDO Worldwide
Year: 2002
Target: Mainstream
Ad Spotter: Warren Wilson
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paid advertisement
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Two men sit facing each other inches away on a couch. One says slowly, and with great emotion, "I think things have been going really good between us over the last coupla months. And, well, I don't want to rush ya. But I love ya. So, how do you feel about moving in with me?"

He looks over at the other, who grabs the other man's hand and says, "Beautiful, she'll love that, call her." He pulls up the man's hand to reveal he's holding a telephone.

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Renee , Overland Park, KS
He looks over at the other, who grabs the other man's hand and says, 'Beautiful, she'll love that, call her.' He pulls up the man's hand to reveal he's holding a telephone.
How is this marketing to gay consumers? The last statement clearly says it's not.

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Are All Going To the BT Main Dance Tent
Company: British Telecom
Brand: BT
Country: United Kingdom
Region: Europe
Year: 2004



Ron & Roger
Company: BT Group PLC
Brand: BT
Country: United Kingdom
Region: Europe
Year: 2006


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