A woman shrieks in fear, pointing at some horrible thing.
A man walks out, hears her scream, and makes a dash for a telephone booth. The man looks just like Clark Kent, complete with hat and black, horn-rimmed glasses, running though a Deco-era streetscape. He removes his glasses and hat, as he rushes into the phone booth.
He shuts the door, a blinding light escapes, the doors open, and out steps...a drag queen, complete with thigh-high leather boots, silver short-shorts, a black patent leather raincoat, a platinum blonde wig, and a tiny pocketbook.
She runs past an average young guy just standing on the sidewalk sipping a Sprite. The drag queen rushes over to the screaming woman, and joins in to the melodramatic cries.
The standard tagline follows: "Image is everything. Obey your thirst."