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Company: Coca-Cola Co.
    View Company Scorecard / Contact Company
Brand: Sprite
Ad Title: Superhero
Business Category: Non-Alcoholic Beverages
Media Outlets: Television
Country: Mexico
Region: Europe, Latin/South America
Agency: Lowe Worldwide
Year: 2002
Target: Mainstream
Ad Spotter: Warren Wilson
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A woman shrieks in fear, pointing at some horrible thing.

A man walks out, hears her scream, and makes a dash for a telephone booth. The man looks just like Clark Kent, complete with hat and black, horn-rimmed glasses, running though a Deco-era streetscape. He removes his glasses and hat, as he rushes into the phone booth.

He shuts the door, a blinding light escapes, the doors open, and out steps...a drag queen, complete with thigh-high leather boots, silver short-shorts, a black patent leather raincoat, a platinum blonde wig, and a tiny pocketbook.

She runs past an average young guy just standing on the sidewalk sipping a Sprite. The drag queen rushes over to the screaming woman, and joins in to the melodramatic cries.

The standard tagline follows: "Image is everything. Obey your thirst."

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Andrea James , Los Angles, CA
Meh!

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Flaming Dance
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Poland
Region: Europe
Year: 2007

AdRespect Score:


The Morning
Company: Coca-Cola Co.
Brand: Burn energy drink
Country: Italy
Region: Europe
Year: 2007

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Drinking and Driving
Company: Coca-Cola Co.
Brand: Coca-Cola Light
Country: Argentina
Region: Latin/South America
Year: 2003

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I Want to Break Free
Company: Coca-Cola Co.
Brand: Coca-Cola Zero Sugar
Country: United Kingdom
Region: Europe
Year: 2018

AdRespect Score:


A Tip Of The Cap To You
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2008



America the Beautiful
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: US National
Year: 2014

AdRespect Score:


Coke Card
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


El SMS/The Text
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Brazil
Region: Latin/South America
Year: 2015

AdRespect Score:


Families - Happiness is Always the Answer
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: Spain
Region: Europe
Year: 2015

AdRespect Score:


Grand Theft Coke
Company: Coca-Cola Co.
Brand: Coca-Cola/Coke
Country: United States
Region: North America
Year: 2007

AdRespect Score:

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