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Company: Hallmark Cards, Inc.
    View Company Scorecard / Contact Company
Brand: Hallmark
Ad Title: Chez Nous
Business Category: Retail
Media Outlets: Television
Country: United States
Region: North America
Agency: Leo Burnett Co.
Year: 2000
Target: Mainstream
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In this unaired spot, mom and dad visit their son at his apartment. As they're about to leave at the door, dad acknowledges to his son that they don't always see things eye-to-eye but that he's still his son and loves him -- sounding just like a Hallmark card -- then they share a warm hug.

As they're embracing, the son's boyfriend then shows up in the background in the kitchen and cheerfully asks if the parents will be staying for dinner.

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Michael V. , Seattle
I think this brings the "us versus them" argument into perspective and similar to how when a member of your family is GLBT, it also puts everything into perspective. Hallmark should have put the ad on air.

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Alex & Pam
Company: Hallmark Cards, Inc.
Brand: Hallmark
Country: United States
Region: US National, Global
Year: 2015

AdRespect Score:


Falling in Love Twice
Company: Hallmark Cards, Inc.
Brand: Hallmark
Country: United States
Region: US National
Year: 2016

AdRespect Score:


No Ordinary Love Stories
Company: Hallmark Cards, Inc.
Brand: Hallmark
Country: United States
Region: US National
Year: 2017

AdRespect Score:


One Card, LaParis and Karisia
Company: Hallmark Cards, Inc.
Brand: Hallmark
Country: United States
Region: US National
Year: 2016

AdRespect Score:


One Card, Robin and Jason
Company: Hallmark Cards, Inc.
Brand: Hallmark
Country: United States
Region: US National
Year: 2016

AdRespect Score:


Thanks For Being You
Company: Hallmark Cards, Inc.
Brand: Hallmark
Country: United States
Region: North America
Year: 2008



Unpacking
Company: Hallmark Cards, Inc.
Brand: Hallmark
Country: United States
Region: US National
Year: 2016

AdRespect Score:


It's Not Easy Being Married
Company: Hallmark Cards, Inc.
Brand: Hallmark Channel
Country: United States
Region: North America
Year: 2007


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