A buxom blonde secretary flirts with a man (who literally appears in negative film) entering the office and announces his arrival to the person he's visiting.
He enters the office, and shakes hands as the door closes and she's still peering in after him.
The two men then begin kissing and undressing. Despite the seemingly illicit affair, the two wear wedding rings and a closeup shot shows a picture of the two of them together, which sits on his desk.
Outside, the clueless secretary puts on a fresh coat of ruby red lipstick, fixes her hair and adjusts her bosom in anticipation of the man's departure.
As he walks out, the two shake hands again and she gives him the eye -- he winks back. Watching his butt on the way out, she sees his shirttail hanging out and she realizes what happened, and her mouth falls open.
The commercial ends with the text: "Positive or negative, think Rubberstuffers condoms and lubricant."
Using saturated colors juxtaposed with the negative image of the guy, this commercial looks a bit odd, despite the obvious message of this now-defunct gay organization. It's not clear why the secretary wouldn't recognize her bosses' boyfriend if he's got a picture of him sitting on the desk.
Nonetheless, the ad shocked many Britons and Rubberstuffers claimed it to be the first gay sex ad on television there.
According to Campaign
magazine, Uisdean Maclean, the government agency Broadcast Advertising Clearance Centre's director, said: "We've had complaints from people saying how outrageous it is. But this film breaks new ground and has been considered at the highest levels of the BACC."
However, the commercial could be shown only after 11pm and Maclean said channels would have to show care about the programs around which it was shown. Late-night showings remain familiar terrain for advertisers with gay themes, including the positively tame IKEA 1994 gay couple ad and a 2000 ad for a Brazilian portal web site.