--->
Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a Favorite

Company: Rubberstuffers
    View Company Scorecard / Contact Company
Brand: Gay issues awareness
Ad Title: Meeting
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: Mitchell Patterson Grime Mitchell
Year: 1998
Target: Gays
none
paid advertisement
Help AdRespect in its mission with a tax-deductible donation!

A buxom blonde secretary flirts with a man (who literally appears in negative film) entering the office and announces his arrival to the person he's visiting.

He enters the office, and shakes hands as the door closes and she's still peering in after him.

The two men then begin kissing and undressing. Despite the seemingly illicit affair, the two wear wedding rings and a closeup shot shows a picture of the two of them together, which sits on his desk.

Outside, the clueless secretary puts on a fresh coat of ruby red lipstick, fixes her hair and adjusts her bosom in anticipation of the man's departure.

As he walks out, the two shake hands again and she gives him the eye -- he winks back. Watching his butt on the way out, she sees his shirttail hanging out and she realizes what happened, and her mouth falls open.

The commercial ends with the text: "Positive or negative, think Rubberstuffers condoms and lubricant."

Using saturated colors juxtaposed with the negative image of the guy, this commercial looks a bit odd, despite the obvious message of this now-defunct gay organization. It's not clear why the secretary wouldn't recognize her bosses' boyfriend if he's got a picture of him sitting on the desk.

Nonetheless, the ad shocked many Britons and Rubberstuffers claimed it to be the first gay sex ad on television there.

According to Campaign magazine, Uisdean Maclean, the government agency Broadcast Advertising Clearance Centre's director, said: "We've had complaints from people saying how outrageous it is. But this film breaks new ground and has been considered at the highest levels of the BACC."

However, the commercial could be shown only after 11pm and Maclean said channels would have to show care about the programs around which it was shown. Late-night showings remain familiar terrain for advertisers with gay themes, including the positively tame IKEA 1994 gay couple ad and a 2000 ad for a Brazilian portal web site.

none

Andrew Ogus , San Francisco
I think it's great; funny and sexy (and no more explicit than many heterosexual ads, so what's the problem?)

Todd Hill , Montreal
I thought this ad was rather visually sharp, clever, witty and original. I'm not so sure however, were I not forewarned of its purpose, that I would really catch what the product was all about. So, gay-friendly and fun, yes. Great advertising and mind-share for a specific product? Not so sure on that count. 7.5/10

Marco-Roman , Malibu, CA
It was a fun and clever ad. Thought the negative image of the boyfriend was brilliant.

Fredrick Bertz , Tarzana, CA
This ad is great, but I can see why it would have to be linked to a specific types of shows. For instance, So Graham Norton on BBC 4 would have been an appropriate show during which to air this commercial because of its queer host, audience and subtext throughout. I can see how this ad would not go over on late night reruns of Dynasty or East Enders, which, although they have a clear queer following, have a much larger more mainstream audience.

Darus , Milwaukee, WI
Delightfully frisky!

none



Love Has No Labels
Company: Ad Council
Brand: Gay issues awareness
Country: United States
Region: US National
Year: 2017

AdRespect Score:


A Message From Mother-3
Company: AIDS Project Los Angeles
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 1985

AdRespect Score:


Duell
Company: Aktion Mensch
Brand: Gay issues awareness
Country: Austria
Region: Europe
Year: 1999

AdRespect Score:


Happy Pride
Company: Al-Fatiha Foundation
Brand: Gay issues awareness
Country: United States
Region: North America
Year: 2003



Gay Americans Living and Loving Responsible
Company: Alliance for Full Acceptance
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2003



We are Part of your Lives
Company: Alliance for Full Acceptance
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2006

AdRespect Score:


We Are Your Neighbors, And We Are Gay
Company: Alliance for Full Acceptance
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2002



Building A Safer Community
Company: Anti-Violence Campaign
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2002



Surgery
Company: Basic Rights Oregon
Brand: Gay issues awareness
Country: United States
Region: North America, US Regional
Year: 2004

AdRespect Score:


React
Company: Bass Pression
Brand: Gay issues awareness
Country: France
Region: Europe
Year: 2005

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2018 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement