WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Alliance Atlantis
    View Company Scorecard / Contact Company
Brand: Showcase
Ad Title: Showcase Revue/Film Festival
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Canada
Region: North America
Agency: Showcase in-house
Year: 2001
Target: Gays
Ad Spotter: Steven Baljkas
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An entire series of 12 promotional ads from Showcase, a Canadian cable network, features drag queens delivering well-known lines from famous movies, with their own special spin of course, to promote its extensive Gay Pride month programming.

Like Showtime in the U.S., Showcase features the series "Queer As Folk" and even uses a similar slogan: "Television without borders."

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Andrea James , Los Angels, CA
You know we can’t resist a campy movie line!

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Everybody In Drag
Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


Fridays Without Borders
Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


Queer As Folk promotion
Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

AdRespect Score:


Queer As Folk promotion/Sexy Boy
Company: Alliance Atlantis
Brand: Showcase
Country: Canada
Region: North America
Year: 2001

AdRespect Score:

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