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Company: Dodo Co.
    View Company Scorecard / Contact Company
Brand: Palgantong Fania (Red Box)
Ad Title: Crowded Sidewalk
Business Category: Cosmetics
Media Outlets: Television
Country: South Korea
Region: Asia
Agency: unknown
Year: 2002
Target: Mainstream
Ad Spotter: Collin Baber
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Theme(s)

Real GLBT Person

Trans Beauty

Theme Breakdown

AdRespect Score: 
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On a busy city sidewalk, in front of a large billboard advertising Dodo makeup featuring the transgendered spokesperson Harisu, two attractive women bump into each other and cause one to drop her facial makeup powder compact.

The woman is dazzled by the person she's bumped into -- either because of her beauty or that she's recognized it is Harisu, the Dodo model. They both bend over to pick it up at the same time and her hand touches Harisu's hand lingeringly. The model smiles and struts away, continuing down the street.

Taking the American example of Mac cosmetics and RuPaul one step further, Dodo's extensive use of Harisu as a glamorous transgender model is unparalleled anywhere in the world, both for the lack of sensationalism and that even a transgendered person can represent the height of beauty for a mainstream women's product on television.

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Jacob , Dallas, TX
Harisu is the awesome! A very positive ad and Harisu is gorgeous as always.

Andrea James , Los Angeles, CA
All six of these dobo ads are sexy and forward-thinking. I look forward to a day when makeup isn’t the only place transgendered women are presented as desirable.

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Black
Company: Dodo Co.
Brand: Palgantong Fania (Red Box)
Country: South Korea
Region: Asia
Year: 2001



Closeup
Company: Dodo Co.
Brand: Palgantong Fania (Red Box)
Country: South Korea
Region: Asia
Year: 2001



Harisu
Company: Dodo Co.
Brand: Palgantong Fania (Red Box)
Country: South Korea
Region: Asia
Year: 2002

AdRespect Score:


Red Lips
Company: Dodo Co.
Brand: Palgantong Fania (Red Box)
Country: South Korea
Region: Asia
Year: 2001



Yellow
Company: Dodo Co.
Brand: Palgantong Fania (Red Box)
Country: South Korea
Region: Asia
Year: 2001


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