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Company: Colorado for Family Values
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Brand: Colorado for Family Values
Ad Title: Bottom
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: CFV in-house
Year: 1992
Target: Mainstream
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Theme(s)

Homophobia/Transphobia

Theme Breakdown

AdRespect Score: 
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These anti-gay ads are part of the battle attacking the civil rights of Colorado gays.

With images of scantily clad young men dancing on a float and censor boxes covering things up, a narrator announces, "Special rights for gays forces the law to protect THIS behavior. Do we want to protect Colorado? Yes we do! Vote yes on 2."

Aired in 1992, these commercials were for many the first they learned about gays on TV. It utilized video footage from the infamous "Gay Agenda" movie created by the religious right. The tape "censors" sections of scantily-clad men on gay pride parade floats and interviews several "experts" who produce demonizing misinformation about the gay community.

Despite existing municipal protection laws in Denver, Aspen and Boulder, an increasingly strong Religious Right-inspired a vote known as Amendment 2. That amendment to the Colorado State Constitution passed, surprising many, and was to prevent cities towns and counties from passing laws protecting gay and lesbian rights.

The amendment never went into effect, as it was immediately challenged in court by the case Romer vs. Evans. The case went all the way to the US Supreme Court and, in May 1996, the court knocked down Amendment 2 in a landmark 6-to-3 decision.

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Kati , Amarillo, TX
This makes me furious, and not just because of the anti-gay organization. It's people like those in the parade that give us such a bad name. No wonder nobody ever thinks about a loving relationship when they hear the word "gay." Honestly, these people should be more responsible. I intend to show my gay pride by showing the world that a gay relationship can work, not by running naked through the streets.

anonymous , Alabama
Nudity and sexuality like that in public is just wrong, for gays or straights. Especially if you intend to bring children there! You cannot say we judge you for your choices to be gay, but just the fact that the parade is disgusting, we'll judge you as skanks and so on.

Craig , West Orange, NJ
I think all the commentators so far have placed the blame in the wrong place. CFV is clearly propagating stereotypes of homosexuals as people who trample naked through the street. They have given thousands of people the impression that this is the way ALL homosexuals are and that is clearly false. It's as if I created a commercial denouncing heterosexuality by showing a man and woman having sex in public! This commercial is dangerous in that it creates a stereotype of gays for people who may have never been exposed to homosexuality before.

Tenzin Dawa , Pacifica, TN
The gay parade is not different from Mardi Gras, so if you take your children to Mardi Gras and enjoy it then stop being hypocrites. There are Mardi Gras Parades without nudity too, but there are also gay parades without nudity. We have been to Castro Street, and it was a nice and fun thing to do. If a person looks at things with poisonous jaundiced eyes, anything will look sickish.

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Child
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:


Religion
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:


Same as Black
Company: Colorado for Family Values
Brand: Colorado for Family Values
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:

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