AdRespect Advertising Education Program | WHERE SUCCESSFUL ADVERTISING MEETS LGBT EQUALITY - Video Ad Library: Alliance Atlantis - Showcase

Company: Alliance Atlantis
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Brand: Showcase
Ad Title: Queer As Folk promotion/Sexy Boy
Business Category: Media Outlets: Broadcasters-Publishers-Online-Games-Music
Media Outlets: Television
Country: Canada
Region: North America
Agency: Showcase in-house
Year: 2001
Target: Mainstream
Ad Spotter: Steven Baljkas

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Theme(s)

Age Diversity

Same-Sex Affection

Theme Breakdown

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Over the song "Sexy Boy," this promotional spot for Showcase channel from Canada announces, "They're Here, They're Queer," for the debut of the controversial British series "Queer As Folk."

The ad introduces sexually promiscuous Stuart in a sizzling lip-lock with Nathan, who is underage and just coming out. The titles continue and say, "Gay Life, Straight Up."

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