In this "steamy" ad of a different sort, a father joins his son in a sauna and both are wearing just towels.
Father: "So son, tell me how things are going?"
Son: "Going fine, dad."
Father: "Son, I'm worried about you. Can we talk?"
Son: "Go ahead."
Father: "Your mother told me about your boyfriend. (pause) She also said he's a nice guy and from a good family. Be careful son, take care of yourself. Please use condoms."
Son: "It's nice to see you care dad. But don't worry, we take care of ourselves."
Father: "So when do I meet my son-in-law?"
This type of commercial -- which, despite its somewhat stilted dialogue, is very real -- would never air in the US. It is too frank (and positive) in its handling of a gay relationship and most TV networks remain unwilling to air any condom ads, let alone those that refer to homosexuality due to controversy.
Jontex is the leading condom brand in Brazil and manufacturer Johnson & Johnson in 2001 was a sponsor of Rio's Carnival as well as the TV broadcast of the event in another city, Salvador.