WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Elton John AIDS Foundation
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Brand: LGBTQ health awareness
Ad Title: HIV Africa
Business Category: Public Service Announcements
Media Outlets: Television
Country: United States
Region: North America
Agency: Public Interest Productions/Radical Media
Year: 2002
Target: Mainstream
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A black man in a desert setting addresses the camera with an accent, "Do you know what it's like to live in a place where one in five of your friends has the AIDS virus? What it's like to live where 1% dies every half hour from the disease? Where 40,000 more people are infected each year?

Do you know what it's like? Oh yes you do, because that place is the United States of America."

This ad ran on MTV.

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