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Company: Viacom
    View Company Scorecard / Contact Company
Brand: MTV
Ad Title: Take A Stand Against Violence
Business Category: Public Service Announcements
Media Outlets: Television
Country: United States
Region: North America
Agency: Public Interest Productions/Radical Media
Year: 2000
Target: Mainstream
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The word "hate" flashes across the screen, followed by a rapid fire series of famous images referencing the idea, including Adolf Hitler, Ku Klux Klan cross burnings, anti-black racial violence from the south, interspersed with quiet images from the Wyoming plains where gay student Matthew Shepard was slain for being gay, and the wooden fence he was tied to, to die.

Newspaper photos of the two men responsible for his death are pictured, along with references to the local Fireside bar where the three men met before the attack.

The ad ends with the call to action: Take a stand against violence. Fight for your rights.

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Cami , Palo Alto, CA
This in-your-face, starkly real call-to-action ad makes me want to cry. It's elegant, beautiful and heart-breakingly truthful.

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Anti-Aids Campaign - Soap Opera Spoof
Company: Viacom
Brand: AIDS/HIV Awareness
Country: Brazil
Region: Latin/South America
Year: 2004

AdRespect Score:


Blades of Glory
Company: Viacom
Brand: Blades of Glory
Country:
Region: North America
Year: 2007

AdRespect Score:


Clown - Gay
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2002

AdRespect Score:


Come Out
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 1994



Good Cops. Bad Cops. These Cops
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006



Reno 911 Season Finale
Company: Viacom
Brand: Comedy Central
Country:
Region: North America
Year: 2007

AdRespect Score:


The Motherload
Company: Viacom
Brand: Comedy Central
Country: United States
Region: North America
Year: 2006

AdRespect Score:


Dukes of Hazzard - Laundry
Company: Viacom
Brand: Country Music Television
Country: United States
Region: North America
Year: 2004

AdRespect Score:


Nemesis Rising
Company: Viacom
Brand: Jacob & Joshua
Country: United States
Region: North America
Year: 2007



Anya & Wendy
Company: Viacom
Brand: LOGO
Country: United States
Region: North America
Year: 2005

AdRespect Score:

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