A woman walks three energetic, brown Lab puppies down the street to adoring passers by. A child in a stroller reaches out, a sissy wearing a pink jacket holding his own tiny dog stares, as does a male window dresser in a fabric store. Then as she crosses two women on the sidewalk, they stop and marvel, "Oh look! Can we stroke them?"
The charmed owner says yes, and the women are suddenly (and quite seductively) rubbing the legs of the puppy's owner, who offers not a hint of shock or repulsion.
The ad agency, which also created an earlier gay-themed storyline for the product, says that lesbian love was not the intention of this commercial.
The 1998 Impulse commercial is considered one of the first in England to overtly show a gay couple -- a twist on the age-old perfume ad, where men spontaneously give flowers to a beautiful woman passing by.