WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
AdRespect Ad Library Profile

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Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Make A Fresh Start/bumper
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: St. Luke's
Year: 1999, 2000
Target: Mainstream
Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Make A Fresh Start/bumper
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: St. Luke's
Year: 1999, 2000
Target: Mainstream
Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Make A Fresh Start/bumper
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: St. Luke's
Year: 1999, 2000
Target: Mainstream
Company: IKEA International
    View Company Scorecard / Contact Company
Brand: IKEA
Ad Title: Make A Fresh Start/bumper
Business Category: Retail
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: St. Luke's
Year: 1999, 2000
Target: Mainstream
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Theme(s)

Same-Sex Couples/Families

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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This ad is a bumper ad to another that has a more negative connotation to being gay.

In the original ad, a wife finds her husband as he's just finished fooling around with the plumber.

The bumper shows the husband now living on his own in a trailer, having fun with his newfound freedom and ends as the plumber drives up to pay him another visit -- indicating that they stayed together.

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Rick , Harlingen, TX
This ad is wonderful, I liked how it completed the old one and showed a better future for the husband who'd come out of the closet.

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