WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a Favorite

Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Heineken
Ad Title: Mardi Gras
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: Lowe Worldwide
Year: 2001
Target: Mainstream
Company: Heineken International
    View Company Scorecard / Contact Company
Brand: Heineken
Ad Title: Mardi Gras
Business Category: Alcoholic Beverages
Media Outlets: Television
Country: United States
Region: North America
Agency: Lowe Worldwide
Year: 2001
Target: Mainstream
none

Theme(s)

Real LGBTQ+ Person

Trans Beauty

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

Two average guys are at a Mardi Gras costume party and, without costumes, they feel very out of place. A song plays, "I was in the right place, but it must've been the wrong time..."

They begin to leave and, as they do, the text reads, "The Surprise Package." Coming in the door is a very large blonde drag queen (Los Angeles' Kitty Cole) with a case of Heineken under her arm. The two guys decide to stay, and the end of the spot shows them on the couch with her (an arm around one guy) and another in a gorilla outfit. Neither guy looks too upset.

none

Michael Rios , West Hollywood, CA
This AD is GREAT! Though, you should be aware of who that "very large blonde drag queen" is. It's none other than Kitty Cole... the drag queen who made international fame while running for the mayor's seat in Palm Springs, California in 1995. Kitty has done numerous ads, TV shows and three motion pictures. Give her/him some credit!

Andrea James , Los Angeles, CA
Guys will do anything for their favorite beer, even tolerate drag queens and transsexuals. At least their response though unenthused, they don’t seem disgusted, at least.

none



Unfiltered: The Brave Beer
Company: Heineken International
Brand: Almaza
Country: Lebanon
Region: Middle East
Year: 2023

AdRespect Score:


Bridges on Bridges (with Jeff Bridges)
Company: Heineken International
Brand: Amstel
Country: Netherlands
Region: Europe
Year: 2019

AdRespect Score:


I am what I am
Company: Heineken International
Brand: Amstel
Country: Brazil
Region: Latin/South America
Year: 2021

AdRespect Score:


The Fantasy
Company: Heineken International
Brand: Amstel
Country: Brazil
Region: Latin/South America
Year: 2017

AdRespect Score:


Banquette Alt.
Company: Heineken International
Brand: Amstel Light
Country: United States
Region: North America
Year: 2002

AdRespect Score:


Test
Company: Heineken International
Brand: Amstel Light
Country: Ireland
Region: Europe
Year: 2003, 2001

AdRespect Score:


Bottle
Company: Heineken International
Brand: Heineken
Country: Germany
Region: Europe
Year: 2004



Crate Chronicles
Company: Heineken International
Brand: Heineken
Country: Netherlands
Region: Europe
Year: 2019

AdRespect Score:


Male Bonding Incident
Company: Heineken International
Brand: Heineken
Country: United States
Region: North America
Year: 2000

AdRespect Score:


Our Best Ingredients
Company: Heineken International
Brand: Heineken
Country: United States
Region: North America
Year: 2001


none

Submit An Ad Test An Ad Rate An Ad Post Comments