WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: MadTV
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Brand: IZM parody
Ad Title: Solutions for a Hard Planet - IZM
Business Category: Computers/Software/Tech
Media Outlets: Television
Country: United States
Region: North America
Agency: MadTV
Year: 1996
Target: Mainstream
Ad Spotter: Steven Baljkas
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This MadTV parody on the suggestive possibilities for computer terms is set in a gay bar in France, where two men are chatting with each other.

"Last night my PC froze," one says to the other. "I rebooted seven times. I need a new computer."

The other guy replies, "My IZM 755 CD CompuPad is a technological marvel."

Getting suggestive, the first looks at him and asks, "IZM? How big is your hard drive?" Seductively, he answers, "Huge."

The first guy then lets his hand slide down onto the guy's leg and squeezes it. "Do you prefer the internal floppy drive or...?"

"I like my internal drive hard," he answers looking away teasingly, as the bartender looks on.

"A full sized keyboard?" "Damn right. I have big hands."

The other replies, "The IZM CompuPad is definitely the PC for you. If you're interested in the hardware I could show you mine..."

Now breathing heavily, the other then asks for the check as they leave.

The tagline: "IZM Solutions for a hard planet." (A play on IBM's former campaign.)

What is stunning about the parody is that it deals with a subject that some are uncomfortable about (homosexuality, not computers), and then pushes it even further by becoming overtly sexual. It handles the subject no differently than if it were a man and women together, without any negative implications.

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Rob , Biloxi, MS
You call this neutral??! Very sexy.

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