WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Human Rights Campaign
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Choose To Understand
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Semans Co.
Year: 2000
Target: Mainstream
Company: Human Rights Campaign
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Choose To Understand
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Semans Co.
Year: 2000
Target: Mainstream
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Betty DeGeneres, mother of comedian Ellen, along with a host of celebrities with gay relatives, says to the camera, "We're all different, but when it comes to our sons, our daughters, our grandchildren,

"We're really all the same,"

"We love them and wish so much for them,"

"Happiness, success,"

"A loving family and a safe world to live in," adds Elliott Gould, ex-husband of Barbara Streisand.

"Does that change if they're gay? No" says "Weesy" from "The Jeffersons."

"It may take courage, and it will take understanding."

"But all of our children, whether straight or gay, need our acceptance,"
"our support"
"and our unconditional love."

The narrator finishes, "Choose to understand."

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