Featuring news headlines of bullying and suicides of gay teens, It Gets Better project founder Dan Savage begins talking about his own experience of things getting better than in the junior high and high school years. The commercial promotes ItGetsBetter.org, a video-based project of people sharing stories from their lives of how things got better for them and promising the same to viewers. Celebrities such as Kathy Griffin, Anne Hathaway, Lady Gaga and openly gay singer Adam Lambert are included, as well as everyday individuals.
The tagline is "The web is what you make of it."
