WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Vivendi
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Brand: LeRegardDesAutres.fr
Ad Title: Le Regard des Autres
Business Category: Public Service Announcements
Media Outlets: Television
Country: France
Region: Europe
Agency: in-house
Year: 2008
Target: Gays & Mainstream
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Theme(s)

LGBTQ+ Empowerment

Theme Breakdown

AdRespect Score: 
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"When we're 15, 16, or 18, we don't always know what we like, or who. A girl, a boy - maybe both? And why not? Who's it hurting? A fem boy, a butch girl - where's the problem? What do we do about the various forms of aggression and contempt that gay teens deal with every day? It's not being gay that's the illness, it's homophobia. So take a good look at the people around you and put yourself in their shoes." [...] [Promotional Plug]

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