WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

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Company: Human Rights Campaign
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Brand: LGBTQ issues awareness
Ad Title: Betty DeGeneres
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: Out There
Year: 1998
Target: Mainstream
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paid advertisement
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Betty DeGeneres, the mother of actress Ellen DeGeneres, says, "My kid is the greatest. You know her, she's Ellen, and she's gay. For too long, gay Americans have suffered discrimination."

As she speaks, she's assisted by children with building blocks to build a wall with an American flag on it. "As long as our sons and daughters are excluded from the basic protection of law, we must share that burden as a family."

Together with the children, they all say, "So let's not waste one child and let them all reach for the stars."

An effective, warm commercial that reaches out to other mothers by using a cuddly, famous mom and cute kids, all wrapped in the American flag.

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Margaret A. McGregor , Waterloo, Ontario, Canada
I saw this ad ages ago... I think it was during Ellen's "Coming Out" episode. I loved the commercial then and I still love it now. Definetely woth a positive rating in my book.

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Aoki
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998

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Fairness/ENDA
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1996

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Hawaii
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1996

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He gives 100% on the job. Does his company give 100% back?
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America
Year: 2005



Miyasoto
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998

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Shoes
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1997

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Truth
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America, US Regional
Year: 1998

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What if it was your child, Mr. President?
Company: Human Rights Campaign
Brand: HRC
Country: United States
Region: North America
Year: 2004

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Second-Class Citizens
Company: Human Rights Campaign
Brand: LGBTQ Awareness
Country: United States
Region: North America
Year: 2007



Alexa, What is Love
Company: Ad Council
Brand: LGBTQ issues awareness
Country: United States
Region: US National
Year: 2022

AdRespect Score:

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