WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: General Motors Corp.
    View Company Scorecard / Contact Company
Brand: Opel
Ad Title: Sex Change
Business Category: Automotive
Media Outlets: Television
Country: United Kingdom
Region: Europe
Agency: 180 Amsterdam
Year: 2006
Target: Mainstream
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Theme(s)

GLBTQ+ Punch Line

Theme Breakdown

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A trans woman is visiting her doctor after gender affirmation surgery. He says, "So it's been three days since the operation. How are we feeling?" Her response: "Well, I think I've made a huge mistake. So I was just wondering if you could put all my stuff back where it belongs?" His simple answer, "No."

The screen then reads, "Only Opel gives you a 3-day test."

A shockingly bad attempt at humor.

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