WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
AdRespect Ad Library Profile

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Company: IAC/InterActiveCorp
    View Company Scorecard / Contact Company
Brand: Chemistry.com
Ad Title: Rejected
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: North America
Agency: Hanft Raboy & Partners
Year: 2007
Target: Mainstream
Company: IAC/InterActiveCorp
    View Company Scorecard / Contact Company
Brand: Chemistry.com
Ad Title: Rejected
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: North America
Agency: Hanft Raboy & Partners
Year: 2007
Target: Mainstream
Company: IAC/InterActiveCorp
    View Company Scorecard / Contact Company
Brand: Chemistry.com
Ad Title: Rejected
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: North America
Agency: Hanft Raboy & Partners
Year: 2007
Target: Mainstream
Company: IAC/InterActiveCorp
    View Company Scorecard / Contact Company
Brand: Chemistry.com
Ad Title: Rejected
Business Category: Dot-com
Media Outlets: Television
Country: United States
Region: North America
Agency: Hanft Raboy & Partners
Year: 2007
Target: Mainstream
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Theme(s)

Stereotype Twist

Gay Tease

GLBT Punchline (laughing with)

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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Jonah Falcon , New York, NY
Why the neutral rating? It seems more like a gay friendly ad to me and also an attack ad on the moral majority-run eHarmony.

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Country: United Kingdom
Region: Europe
Year: 2007

AdRespect Score:


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Company: IAC/InterActiveCorp
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Company: IAC/InterActiveCorp
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Country: United States
Region: US National
Year: 2008



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Company: IAC/InterActiveCorp
Brand: Chemistry.com
Country: United States
Region: North America
Year: 2008



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Company: IAC/InterActiveCorp
Brand: Chemistry.com
Country: United States
Region: North America
Year: 2007



Rejected
Company: IAC/InterActiveCorp
Brand: Chemistry.com
Country: United States
Region: US National
Year: 2008



Supermarket Vows
Company: IAC/InterActiveCorp
Brand: Chemistry.com
Country: United States
Region: US National
Year: 2008

AdRespect Score:


Vows
Company: IAC/InterActiveCorp
Brand: Chemistry.com
Country: United States
Region: US National
Year: 2008

AdRespect Score:


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Company: IAC/InterActiveCorp
Brand: Chemistry.com
Country: United States
Region: North America
Year: 2007


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