WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

AdRespect Ad Library Profile

View larger version of the video Members Only!  Download video!
Save as a FavoriteSave as a Favorite

Company: Equality Project Colorado
    View Company Scorecard / Contact Company
Brand: Equality Project Colorado
Ad Title: Parents
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: EPOC in-house
Year: 1992
Target: Mainstream
Company: Equality Project Colorado
    View Company Scorecard / Contact Company
Brand: Equality Project Colorado
Ad Title: Parents
Business Category: Regional/Local Politics
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: EPOC in-house
Year: 1992
Target: Mainstream
none

Theme(s)

Family Acceptance

Theme Breakdown

AdRespect Score: 
none
Help AdRespect in its mission with a tax-deductible donation!

A husband and wife sit on their couch and the husband says, "They call themselves Colorado for Family Values. The put Amendment 2 on the ballot to force their definition of family values on everyone else."

The wife adds, "Amendment 2 says if your values are 'okay,' you get equal rights. If they aren't, you don't. That's a problem for our family, because our son is gay."

The dad closes, "Let's leave 'family values' up to families."

This ad is part of the battle defending the civil rights of Colorado gays from the religious right's Amendment 2. Aired in 1992, these commercials were the first time many people had learned about gays on TV.

Anti-gay ads from the opposition utilized video footage from the infamous "Gay Agenda" movie created by the religious right. The tape "censors" sections of scantily-clad men on gay pride parade floats and interviews several "experts" who produce demonizing misinformation about the gay community.

Despite existing municipal protection laws in Denver, Aspen and Boulder, an increasingly strong religious right-inspired a vote known as Amendment 2. That amendment to the Colorado State Constitution passed, surprising many, and was to prevent cities towns and counties from passing laws protecting gay and lesbian rights.

The amendment never went into effect, as it was immediately challenged in court by the case Romer vs. Evans. The case went all the way to the US Supreme Court and, in May 1996, the court knocked down Amendment 2 in a landmark 6-to-3 decision.

none

Be the first to comment on this ad!
none



One of Us
Company: Equality Project Colorado
Brand: Equality Project Colorado
Country: United States
Region: North America, US Regional
Year: 1992

AdRespect Score:

none

Submit An Ad Test An Ad Rate An Ad Post Comments