A woman is observing a man from across the room at what appears to be a company cafeteria. She is fascinated with him and discusses her interest with a friend as the man walks by.

The next shot is of the woman using the featured shampoo. Following, she runs into the man again and he compliments her hair. She realizes that he's gay, and they both laugh.

The tagline translates to: "Activates natural shine in your normal hair."

The ad earns an "Equal" rating because it makes light of the man's sexuality. The humor of the ad is not based solely on his being gay, but also because of the misunderstanding.