WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Human Rights Campaign
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Brand: LGBTQ issues awareness
Ad Title: Tom- The Token Gay Friend (At Dinner)
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: DDB Needham Worldwide
Year: 2005
Target: Gays & Mainstream
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A group of friends are sitting around the dinner table, laughing hysterically at what their gay friend Tom has said.

The words "Tom, The Token Gay Friend" appear on the screen and are read by a voiceover. One of Tom's friends then asks, "So, Tom, what else is new?" Tom replies, "Actually, I'm getting more involved with gay rights. It's a really critical time right now."

The voiceover continues, "So, friends missing the point, Tom? Try joining the Human Rights Campaign for tips on getting through to your friends and family."

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