WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Top Charoen Optical
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Brand: Top Charoen Optical
Ad Title: Soap
Business Category: Retail
Media Outlets: Television
Country: Thailand
Region: Asia
Agency: JWT
Year: 2004
Target: Mainstream
Ad Spotter: Leo
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Theme(s)

Sexual Predator/Practice

Theme Breakdown

AdRespect Score: 
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A man begins cleaning himself and his eyeglasses in a public shower.

No longer able to see, he drops the soap, and bends over to pick it up -- a classic joke of something a man should never do when showering with other men, for fear that his rear may be taken advantage of. As he bends over, the sight of his open rear elicits kissing sounds from the other men, and he nervously looks backward at the five other men now staring at him like predators.

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Drag Queen/Kratoey
Company: Top Charoen Optical
Brand: Top Charoen Optical
Country: Thailand
Region: Asia
Year: 2004

AdRespect Score:


Mysterious Skin
Company: Top Charoen Optical
Brand: Top Charoen Optical
Country: United States
Region: North America
Year: 2005



Sperm Bank
Company: Top Charoen Optical
Brand: Top Charoen Optical
Country: Thailand
Region: Asia
Year: 2004

AdRespect Score:

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