As two teams play soccer (football) outside, one player scores the winning goal. His teammates all run up to cheer and surround him in a group hug, one even jumps onto his back in celebration.

As the team runs off, the player remains on his back, cuddling him, then finally letting go. The two walk away in opposite directions without comment.

The closing line for this Swedish gay web site says, "A site for boys that like boys."

Despite being among few gay products advertised on television, this commercial comes off a bit flat even though its representation of gayness is shown in a rare setting of athletes.