WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Human Rights Campaign
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Melissa Etheridge
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America
Agency: Semans Co.
Year: 2004
Target: Mainstream
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This ad begins with lesbian singer, Melissa Etheridge, strumming her guitar in a hotel room.

She begins:
"I grew up thinking you could do anything. Anything, anything cause that was the American dream."

She pauses.

"Because I'm gay, I'm denied that. Because of people's prejudices I'm denied a civil right."

The camera bounces around the room.

"Because I'm gay, I can never get married. Is that what America's about? That's not the America I was raised in."

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.