WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY
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Company: Home Access Health
    View Company Scorecard / Contact Company
Brand: Home Access HIV test
Ad Title: Coming Out
Business Category: Personal Products
Media Outlets: Television
Country: United States
Region: North America
Agency: Arian Lowe & Travis Advertising
Year: 1997
Target: Mainstream
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Theme(s)

LGBTQ+ Inclusion

 Theme Breakdown

AdRespect Score: 
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This company was in a heated battle with healthcare giant Johnson & Johnson for the home HIV-test market.

Looking to distinguish itself, it broke this specially created, gay-friendly commercial on the coming-out episode of "Ellen." The program got its highest ratings ever, with 36.2 million viewers, so the commercial got wide exposure along with several other gay-themed messages from Olivia Cruises and Human Rights Campaign.

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AdRespect promotes advertising that respects diversity, gender identity/expression, and sexual orientation for a more accepting society and better business results.