WHERE SUCCESSFUL ADVERTISING MEETS LGBTQ+ EQUALITY

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Company: Human Rights Campaign
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Hate Crimes
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Public Interest Productions/Radical Media
Year: 2000
Target: Mainstream
Company: Human Rights Campaign
    View Company Scorecard / Contact Company
Brand: LGBTQ issues awareness
Ad Title: Hate Crimes
Business Category: Nonprofit/NGO (gay)
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Public Interest Productions/Radical Media
Year: 2000
Target: Mainstream
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With a picture of James Byrd Jr., images of hooded Ku Klux Klan members and a newspaper headline clipping, voiceover says, "White supremacists tie a black man to their truck and drag him to his death..."

Then a picture of Matthew Shepard and more article headlines, "A gay college student is savagely beaten, tied to a fence and left to die..."

"Seven evangelical Christians, one of them a 14-year-old girl, are shot to death in a Ft. Worth Baptist church. Republican leaders in Congress refuse to support hate crimes legislation that can help law enforcement stop this violence. Why? Because they don't think gay people should be protected."

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