Home - AdRespect Advertising Media Program
leftendAbout the AdRespect Advertising Media ProgramAdRespect Advertising Media Program Ad LibraryAdRespect Advertising Media Program ResourcesDonate to the AdRespect Advertising Media ProgramContact AdRespectJoin the AdRespect Advertising Media ProgramMember logon to the AdRespect Advertising Media ProgramAdRespect Advertising Media Program
spacer
paid advertisement



Calvin Klein - Tattoo

Company: Calvin Klein
    View Company Scorecard | Contact Company
Brand: Calvin Klein
Ad Title: Tattoo
Business Category: Fashion/Apparel
Media Outlets: Television
Country: United States
Region: North America, US Regional
Agency: Calvin Klein in-house
Year: 1995
Target: Mainstream
none

In an unusually controversial Calvin Klein campaign made to look like child pornography, youth are asked revealing questions by an unseen man from behind the camera.

The male interviewer says, "Do you live on the streets? Why don't you take that jacket off? Do you work out? You've got a natural body then, huh?" The commercial ends with the interviewer saying, "Well you look good, do you think you can act?"

While the other ads in the campaign included women, a number of boys were also asked by the man to remove clothing, perform and answer probing questions as well. Some of the young men are uncomfortable while others appear to be street-savvy.

Fashion advertising is usually about sex but Klein has many times created media storms over his ads. This campaign may have taken the title: President Clinton even derided the effort -- when he had his own better moral standing. Klein not only relented, he even issued a statement of apology.

Amazingly, the Justice Department was convinced to conduct an investigation to see if the models were "under age." This is ludicrous, since there is no age limit to being a model or actor -- the age investigation implied that the ads were actually pornographic.

Nonetheless, such advertising efforts are disingenuous, since their intent is to incite publicity, and are not unusual from fashion advertisers with small media budgets such as Klein, Diesel and Benetton.

none

David , Cambridge, MA
Icky.

none


Tom Hintnaus, Olympic Pole Vaulter
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1983


Mosh
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


Carrot Top
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


Brooklyn
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


August
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


Wig
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America
Year: 2001


Group
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America
Year: 1987


Guitar Kiss
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America
Year: 1997


Bed
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America
Year: 1991


Brandon
Company: Calvin Klein
Brand: Calvin Klein
Country: United States
Region: North America, US Regional
Year: 1995


none

Submit An Ad Test An Ad Rate An Ad Post Comments
space
© 2001 - 2014 AdRespect Advertising Education Program. All rights reserved.
Other works which appear on this site are the property of their various owners and are used for educational purposes, with no commercial intent.
space
Legal Statement and Terms of Use
Designed & Powered by Videotex


paid advertisement
paid advertisement