An extreme closeup of engraving is juxtaposed with an eye and face, with lips curled in anger. Then the engraving shows up: the word "fag" on a school desktop, made by a handsome jock using a protractor.
The closing caption says, "Take a stand against discrimination."
The ad is part of a series in partnership between MTV and GLSEN, the Gay Lesbian Straight Education Network, which represents youth, teachers and administrators in K-12 schools.
MTV has set the gold standard among all advertisers for the most ads that refer to the community, more than 17 since 1996, in addition to carrying numerous gay ads from other companies and running its own supportive gay-inclusive programming.