Illusionation , Victoria, Canada
It is not at all, to me anyways, depicting lesbianism in a bad light. It may be depicting "using people" and maybe "tricking people for your own satisfaction" in a bad light, but not lesbianism.

Kylenne Saizer , Brooklyn, NY
As an openly bisexual woman, I find this ad extremely offensive. It's a portrayal of the old and tired stereotype of the bisexual woman as duplicitous and two-faced. I just think it's ironic that bisexuals are so invisible, that even negative portrayals like this one go unnoticed.

Jennifer Rose , Cleveland
As a lesbian, I find this ad very humorous. Whether they're straight, bi, or gay, everyone has had a friend that steals their crush away from them. This sort of makes fun of the situation and examines the irony of the situation.

B. Kavlan , Dallas
In an atmosphere fouled by decades of homophobic images, this one is problematic. If homo- and bisexuality had historically been accepted in advertising, it wouldn't be. One out of hundred lesbian characters being duplicitous is realism; one out of one is de facto stereotyping.

Carrie , Hamilton, Ontario
I agree with Illusionation's comments on this ad. The first time I saw it I cracked up laughing! I thought it was great then and I still think it's great now! It reminds me of my college days when I was still trying to walk the "straight and narrow", since it was expected of me (by my family) -- I was always checking out my male friends sisters or girlfriends!
This ad is all in good fun and should be taken as just that.

Brian Sanderson , Seattle, WA
I don't see anything negative about this ad. It's terribly clever, and funny. I don't see any real reference to the shady nature of Lesbian culture. I just see a really funny ad with a punchline. I love it. Note to self, lesbians aren't any more shady than me or anyone else.

Gesine , Schweinitz, Germany
I found this ad upsetting. As the wife of a closet gay, who has put me through a lot of pain over the years, I am very interested in these issues. I have left him a year ago and I am writing about my experiences. It is important to promote a positive image about gays and lesbians, so that it becomes a normal feature in every day life.

But straight partners should not be made ridiculous. It must be possible to make ads without hurting anyone or promoting adultery.